BEST OF BROADWAY

Kenners is dit eens dat beplanning vir 'n langer, gesonder lewe nie meer 'n opsie in die 21ste eeu is nie.

Volgens 'n verslag wat deur die Grey-reklameagentskap / Sweeney-navorsing gepubliseer is, is die sogenaamde baby boomers – diegene wat tussen 1946 en 1964 gebore is – besig om die reëls te herskryf oor hoe om hulle goue jare deur te bring. Dikwels beplan hulle ʼn encore-loopbaan en is hulle nie bereid om die res van hulle lewe in vergetelheid te laat vervaag nie.

Carol Weaving, top Suid-Afrikaanse bemarker en besturende direkteur van Thebe- uitstallings en -projekte, sê die mark reageer op die feit dat afgetredenes beduidende koopkrag het en 'n ekonomiese krag in hul eie reg is.

Daar word geraam dat Suid-Afrikaners teen 'n koers van meer as 1 000 per dag die 50-jaarmylpaal oorsteek. Navorsing wat deur die Universiteit van Kaapstad se Unilever-instituut en hul navorsingsvennoot Synovate onderneem is,raam dat 1,9 miljoen Suid-Afrikaners wat ouer as 40is en wat hulself in die lewensstandaardmaatstaf (LSM) tussen 7 en 10 bevind, 'n gesamentlike inkomste van R300-miljard het.

"Aftrede het 'n besigheid geword," sê Weaving. "Ons het dus 'n een-stop bemarkingsgeleentheid geskep waar die bedryf huidige en potensiële kliënte kan ontmoet om aan hulle pasgemaakte raad oor hulle aftrede te gee."

Suid-Afrika se eerste Aftree-ekspo, aangebied deur die Century Property Developments, sal van 28 tot 30 Oktober by die Coca-Cola Dome in Johannesburg gehou word. "Ons glo dit sal 'n gaping in die mark vul, en ʼn jaarlikse maatstaf word van waarheen aftrede oppad is en wat die nuutste leefstyl-aanbiedinge is," sê Weaving.

Afgesien van die produkte en dienste wat by die ekspo aangebied word, soos plaaslike en internasionale reisagente, IT-produkte, gesondheid- en voedingskundiges, finansiële en beleggingadviseurs, aftree- en leefstyloorde, kan besoekers werklik praktiese raad oor alle kwessies rakende aftrede bekom.

Eskom sal besoekers met inligting oor energiebesparing bedien, wat subsidies en terugbetalings insluit wat in sommige gevalle tot ‘n 80-persentbesparing tot gevolg kan hê.

'n Reeks werkswinkels sal deur kundiges aangebied word. Dit sluit in "Die stille epidemie", aangebied deur Adèl Grobbelaar van Rand Aid Social React, “Jou aftrede: in beheer of in krisis”, deur Sylvia Walker van Ou Mutual, “Jou grootste afrede-risiko”, aangebied deur Rob Jones van Shire Retirement Properties, “Boedelbeplanning – die spilpunt van jou aftree-legkaart”, aangebied deur Glacier, Sanlam se boedelbeplanningspesialiste, “Lewensregte”, aangebied deur Arthur Case van Evergreen Lifestyles en “Die wêreld van werkin die 21steeeu vir baby boomersen die beplanningvan jou lewe vir die volgende hoofstuk”, aangebied deur Lynda Smith van die Refirement Network.

Smith, 'n bekende aftree-begeleier, sê dat die gedagte van drie dekades van ontspanning na ʼn aftrede op 60, nie vir almal ewe aantreklik is nie. Sy fokus op aftree-tendense soos hoe om produktief te bly in die tweede helfte van jou lewe, positiewe veroudering, lewenslange leer, tegnologie en encore-loopbane.

"Moderne inligting-en kommunikasietegnologie," sê sy, "tesame met die wêreld van werk wat aan die verander is, bied aan mense ʼn verskeidenheid opsies oor hoe om hul werksverantwoordelikhede om hulle lewenstyl te plooi en hoe om weg te breek van die tradisionele 8-tot-5 werksweek. Deeltydse werk, werk van die huis af of oor ʼn afstand, fleksietydof om werk te deel is lewensvatbare opsies vir mense wat meer buigsaamheid soek.”

Op Saterdag, 29 Oktober bied Gryskrag 'n half-dag seminaar getiteld "Kreatiewe veroudering vir seniors” aan, wat strategieë vir welsyn en langlewendheid insluit, asook finansiële welsyn en die praktiese implikasies van wetgewing ten opsigte van afgetredenes.

Besoekers aan die Aftree-ekspo sal ook praktiese wenke en advies kry oor aspekte soos afslag en voordele vir afgetredenes, die voor- en nadele van emigrasie agter jou kinders aan, boedelbeplanning en mediese fondse.

Besoekers aan die ekspo kan kaartjies fisies of aanlyn by Computicket by Shoprite Checkers bekom, of by die ekspo self.

Vir meer inligting besoek www.retirementexpo.co.za of kontak René Staack by tel 011 549 8300 of rene@tepg.co.za.

According to a report published by Grey Advertising/Sweeney Research, baby boomers – those born between 1946 and 1964 – are rewriting the rule book on how to live out their golden years, often planning a second or ‘encore career.’  They are not prepared to let the rest of their life fade into insignificance.

Carol Weaving, top South African marketer and Managing Director of Thebe Exhibitions and Projects says the market is responding to this reality as retirees have significant buying power and are an economic force in their own right.

It is estimated that South Africans are turning 50 at a rate of over 1 000 a day.  Research conducted by the UCT Unilever Institute and their research partner Synovate estimates that the 1,9 million South Africans who are older than 40 years and are classified as being between the living standards measure (LSM) 7 and 10 have a combined income of R300-billion.

“Retirement has become an industry,” says Weaving.  “We have therefore created a one-stop marketing event where the industry can meet current and potential clients and give them tailor-made retirement advice.”

South Africa’s first-ever Retirement Expo, presented by Century Property Developments, will be held at the Coca-Cola dome in Johannesburg from 28 to 30 October.

“We believe it will fill a gap in the market and become an annual benchmark of where retirement is going and for the latest lifestyle offerings,” says Weaving.

Apart from the products and services on offer at the expo, including local and international travel planners, IT products and health and nutrition experts, financial and investment planners, retirement villages and lifestyle resorts, visitors can get real, practical advice on every issue that affects retirement.

Eskom will provide visitors with information about energy saving, including financial subsidies and refunds, in some cases up to 80 percent of money spent.

A series of workshops will be presented by experts in their fields.  These include ‘The Silent Epidemic’ presented by Adèl Grobbelaar of Rand Aid Social React,   ‘Your retirement: in control or crisis’, presented by Sylvia Walker of Old Mutual, ‘Your greatest retirement risk’, presented by Rob Jones of Shire Retirement Properties, ‘An estate plan – the centrepiece of your retirement puzzle,’ presented by Glacier by Sanlam estate planning specialists, ‘Life rights’, presented by Arthur Case of Evergreen Lifestyles and ‘World of Work in the 21st century for baby boomers and the next chapter – planning your life,’ presented by Lynda Smith of The Refirement Network.

Smith, a well-known retirement coach, says the thought of three decades of leisure following retirement at sixty is not always that appealing.  She focuses on retirement trends such as remaining productive in the second half of life, positive ageing, life-long learning, technology and encore careers.

“Modern IT and communication technologies,” she says, “together with a changing world of work, are providing individuals with a variety of ways to mould their work responsibilities around their lifestyles and provide increased flexibility from the traditional 8 am to 5 pm work-week.  Working part-time, from home, remotely, job sharing and flexi-time are all becoming viable options for individuals looking at increased flexibility.”

On Saturday, 29 October Grey Power will present a half-day seminar titled ‘Creative ageing for seniors’, which will include strategies for wellness and longevity, financial wellness and an update on the practical implications of legislation applicable to retirees.

Visitors to the Retirement Expo will also receive practical tips and advice on aspects such as discounts and benefits for retirees, the pros and cons of emigrating because your children did so, estate planning and medical plans.

Visitors to the expo can obtain their entry tickets from Computicket – physically or online - at Shoprite Checkers outlets or at the expo itself.

For more information visitwww.retirementexpo.co.zaor contact Rene Staack on tel 011 549 8300 or rene@tepg.co.za.

 

It's summer-time and that means getting out and about.

Rand Aid's Thembalami Care Centre in Lombardy East will host a morning market on Saturday, October 29, with the usual offerings of a tea garden, boerewors rolls, vetkoek and mince and pancakes.

Steve D and Helping Hand announce Helping Hand’s Fund for the Elderly

Awareness campaign: September – November 2011

David Kramer's Breyani

Date : 18 May 2011 - 29 May 2011
Time : 19h00 - 23h00
Price : ZAR 90.00 - ZAR 135.00

The Alphen Antiques and Collectables Fairs

Date : 22 May 2011 - 18 December 2011
Time : 10h00 - 16h00

It’s Spring, It’s Sunshine

It’s Strawberry Picking Time